Creative Brief




(What problem is this communication solving?)

(Who is the target audience? What are their demographics, psychographics, etc.?)

(How do they perceive our ministry, program, etc.?)

(How do they perceive our ministry, program, etc.?)

(What is the value proposition? Remember, it’s one idea only.)

(What are the benefits, key attributes to support the idea, audience pain points, etc.?)

(What is the desired tone and manner of communication?)

(Will this content be a social media post, bulletin article, video, print piece, infographic, Narthex TV, etc.?)


(What is the anticipated response rate? What mechanisms will be used to measure responses?)